1
Set up your ad account
We’ll guide the account creation, business details, product setup and first campaign structure using the patterns we’ve learned from early OpenAI Ads accounts.
Free account setup + microstrategy
We’ll set up your OpenAI Ads account. Free.
For a limited number of ecommerce brands, Vessel will handle the initial account setup and give you a tailored microstrategy for launching your first campaign - with no setup fee and no obligation.
Free account setup
Tailored microstrategy
No obligation
Start with the benefit of what we’ve already learned.
Vessel brings 12 years of traditional ecommerce and Shopify experience working with some of the largest brands in the UK, alongside seven figures of spend across OpenAI Ads accounts. That gives us a stronger starting point for your account - including a candid view of what has and hasn’t worked elsewhere.
12 years in ecommerce
Shopify Partner
7-figure OpenAI Ads spend
2
Build your microstrategy
Your five-slide microstrategy is based on your audience, current search and AI visibility, product data, competitors and the opportunities we can see - not a generic template with your logo added.
3
Know what to avoid. Leave with a launch plan.
We’ll show you where we’d put the first pound, the readiness gaps worth fixing first, and the approaches we’ve already seen waste budget in other accounts.
Exploring OpenAI Ads? Here’s our candid view.
You don’t need a finished media plan or a huge committed budget. This is an emerging channel, so some speculation is healthy. If you run an ecommerce brand and want to understand whether OpenAI Ads belongs in your acquisition mix, we’re happy to talk.
The aim is to leave you clearer than when you arrived - whether you launch next week, next quarter or decide the channel is not right for you yet.
✓
Built for ecommerce teams, by ecommerce teams
We’ve spent 12 years working across Shopify, product catalogues and digital acquisition, so the advice starts with the commercial realities of ecommerce.
We’ve spent 12 years working across Shopify, product catalogues and digital acquisition, so the advice starts with the commercial realities of ecommerce.
✓
Come at any stage
From a speculative first look to a serious scaling plan, we’ll give you a candid view of likely budgets, setup, results and what to expect based on the spend we’ve managed so far.
From a speculative first look to a serious scaling plan, we’ll give you a candid view of likely budgets, setup, results and what to expect based on the spend we’ve managed so far.
✓
We look beyond the ad account
Your free microstrategy takes the wider business context into account - including product data, organic AI visibility, technical setup, sentiment and competitors - so the paid plan starts from the right place.
Your free microstrategy takes the wider business context into account - including product data, organic AI visibility, technical setup, sentiment and competitors - so the paid plan starts from the right place.
Why Vessel?
OpenAI Ads should not be treated as an isolated ad platform. The strongest account setups start with what is already happening around the brand: organic search performance, AI visibility, sentiment and competitor gaps. Analysing those signals first gives the paid account a much stronger foundation.
A
Traditional ecommerce first
We bring 12 years of Shopify, product catalogue, acquisition and conversion experience into every recommendation. The ecommerce fundamentals come first.
B
Real OpenAI Ads learnings
Three years of AI search optimisation work and seven figures of OpenAI Ads spend give us useful evidence to work from - including what is already proving ineffective.
C
Friendly, candid and joined-up
We’ll tell you what we think is working, what isn’t, and where we’d spend time first. If the answer involves attributes, organic AI search or brand sentiment rather than another ad, we’ll say so.
Start with a 20-minute introduction.
This first call is not the full account setup. We’ll learn about your brand, explain how the process works, understand what access and information we need from each other, and agree the next steps for the free setup and microstrategy.
A few important details.
We want the offer to be unusually straightforward. Here’s what you get, why we’re offering it, and what happens if there is - or isn’t - a fit afterwards.
What exactly is free?
The initial OpenAI Ads account setup work and a tailored five-slide microstrategy are free. Your media spend, platform charges and any unrelated third-party costs remain yours.
Why are you doing this for free?
Because we want to meet more ecommerce teams exploring this channel. We know some of those conversations will turn into great long-term client relationships and others will simply become useful connections. Either is fine. We already have enough learning across early OpenAI Ads spend to create immediate value, so this is a good way to start the relationship.
What is included in the microstrategy?
A tailored five-slide deck built from your company’s data and current position. We’ll look at your audience, organic search and AI visibility, product and technical setup, competitor opportunities and the products or themes we would prioritise in an initial test. We’ll also be transparent about where we think Vessel could help next across product attribute enrichment, organic AI search optimisation and ongoing OpenAI Ads management.
Is there any obligation afterwards?
None. Take the account setup and the five slides and run with them. If we think there’s a strong fit, we’ll show you what we would do next. If there isn’t, you still leave with a better starting point and we’ve made a useful connection.
Why does Vessel look beyond the ad account?
Because paid AI performance does not live in a vacuum. How an AI system understands your products, the attributes you expose, your technical and on-site content, off-site signals, customer sentiment, competitor positioning and existing organic visibility can all influence what is worth advertising and how we structure the test. We look at those signals together rather than treating OpenAI Ads as another isolated media platform.